The Guardian summarizes a survey done by Voxburner on the reading preferences of over 1400 16 – 24 year-olds.
According to the survey, conducted earlier this fall, 62% prefer print books over eBooks. Says Liz Bury, author of the brief Guardian article:
Asked about preferences for physical products versus digital content, printed books jump out as the media most desired in material form, ahead of movies (48%), newspapers and magazines (47%), CDs (32%), and video games (31%).
The two big reasons for preferring print are value for money and an emotional connection to physical books. On questions of ebook pricing, 28% think that ebooks should be half their current price, while just 8% say that ebook pricing is right.
The top-rated reasons for preferring physical to digital products were: “I like to hold the product” (51%), “I am not restricted to a particular device” (20%), “I can easily share it” (10%), “I like the packaging” (9%), and “I can sell it when used” (6%).
Mitchell said that qualitative comments about preferring physical books included things like “I collect”, “I like the smell”, and “I want full bookshelves”. “Books are status symbols, you can’t really see what someone has read on their Kindle,” Mitchell said.
Note that “half of the respondents were sourced through student moneysaving website Studentbeans.com and half through a broader youth research panel.”
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This seems compatible with what I observe in my students and hear about from high schoolers. Convenience and cost seem to trump any particular format. So free eBooks appeal, but so do print books one can borrow for free or swap forever.
Columnists report they sometimes even prefer the reduced distractability of print or of a bare-bones Kindle over a more fully-featured eDevice. Industry reports indicate that eBook sales have stabilized but not risen. College students seem to prefer print textbooks over their digital counterparts. A study by IT Strategies and the University of Colorado, summarized on InfoDocket, stated that 70% of consumers are unlikely to give up print books by 2016.
I wonder, too — how much has the recession, which reduced or stagnated K-12 school budgets, contributed to students staying interested in print, as budgets rarely can afford a robust digital collection?
Hat tips: Stephen Abram, Stephen’s Lighthouse, and Gary Price, InfoDocket
Image: “Adding a little shoe spice to the stacks” by Enokson on Flickr. CC-BY.